Stroebech Media provides IVF media products for Assisted Reproduction Techniques in Animals.

Dr Avery is an international recognized pioneer within IVF and former associate professor (from the Veterinary Faculty, University of Copenhagen). Dr. Avery was for 27 years head of the IVF laboratory, and responsible for the research, which mainly included bovine, porcine and equine in vitro embryo technology. Dr Avery is a noteworthy embryologist, researcher and educator.

She became Doctor of Medicine, University Copenhagen, 1977 and PhD in Embryology, Royal Veterinary and Agricultural University, Copenhagen, 1991. And in 2007 Doctor in Veterinary Sciences, Royal Veterinary and Agricultural University, Copenhagen.

She has been a guest professor at Cornell University, New York, 1984, University Estate São Paulo, Jaboticabal, Brazil, 1993, University Wisconsin, Madison, 1996. Furthermore, she has been invited speaker to numerous national and international scientific conferences. She has worked from 2010 to currently, as Scientific Advisor and Consultant with Dr Stroebech optimizing and developing IVP media, and commercializing them into ready-to-use serum-free products. Thus, rendering a more accessible solution to IVP of bovine embryos and facilitated for more laboratories to implement the technique, without the trouble of media making and batch variation.